A Concept Paper
The end of hostilities in May of 2009
was the ideal opportunity to identify, the areas of greatest potential for
tourism, that could benefit host communities and not just limited to five star
hotels. We could then have given guidelines in managing establishments in an
organized way so as to provide tourists of all ilk, a safe and enjoyable haven
of beauty, tranquility and enjoyment that would NATURALLY, through the
grapevine of Social Media, trip advisor and the like bring in more and more
people, to grow organically with everyone adhering to rules. It’s nearly ten
years later and we have nothing to show. ZILCH!!
I have identified the following that
should have been on the list for a planned expansion, which by today, would
draw people from all over the world to these places in a limited number so that
all can enjoy its benefits, without being fleeced, or disappointed in other
ways as they are today.
Let us begin with by choosing the following 12 areas, which have high concentration of tourist establishments of differing quality, to which significant infrastructural development must be introduced to make the experience one that is worthy of its unique positioning. The collective below has over 1,000 Hotels of various sizes where people can stay in addition to the air B&B rooms, but with little investment on the part of the State to add value to that destination.
Let us begin with by choosing the following 12 areas, which have high concentration of tourist establishments of differing quality, to which significant infrastructural development must be introduced to make the experience one that is worthy of its unique positioning. The collective below has over 1,000 Hotels of various sizes where people can stay in addition to the air B&B rooms, but with little investment on the part of the State to add value to that destination.
Sigiriya
Habarana
Trincomalee
Arugam
Bay
Kalpitiya
Mirissa/Weligama
Ella
Yala
Kithulgala
Hikkaduwa
Galle
Negombo
Each area would have been developed by
an in situ Tourism Development Authority, which reviews all prospective
projects and considers it as part of the large overall plan, so that the infrastructure
is in place to ensure that tourists have a sense of something for all, without
being tacky or soul less.
The infrastructure that these places
will definitely have had would be adequate Rail or Bus transport facilities as
well as Stations. Currently the transport of luggage for tourists coming to Sri
Lanka is a nightmare STILL NOT ADDRESSED BY ANYONE!
Others would be to categorize all Hotels
and Restaurants with a star rating, having a tourism information office in each
of these locations with all the information one would want at hand.
I would have a hall of some sort for evening
entertainment that can have local, traditional activities as well as international
dance or drama as well for entertainment. No one seems to have understood that
tourists to Sri Lanka have NO night entertainment except for a few night clubs
that are seedy at best!
Shops and Banks would sprout up normally,
and locations for shopping centers and local polas for small produce sellers
could have been set up under the auspices of the Government to permit craft and
talent to be able to find economic and livelihood opportunities.
Then the sights that those particular
locations have should involve Policing, Toilets, Garbage disposal and proper
signage, NONE OF WHICH exist today in any of the aforementioned places. Nothing
is regulated and is therefore open for exploitation, which simply results in
disgust on the part of the visitor who says never again and so will not
recommend to their friends.
Sri Lanka has not recognized the
importance of word of mouth recommendation which usually the cheapest and most
valuable marketing a place can get, and will without fail benefit that location
if a person has a really good experience.
We’ve forgotten the reason people travel
on holiday. It’s called EXPERIENCE THE LOCAL CULTURE AND BEAUTY of which Sri
Lanka has more than OODDLES of, but not able to show it in proper light due to poor
infrastructure, lack of planning and poor maintenance of places of tourism value.
For crying out loud, we don’t have a sea shore clean-up process, in this age
where each night the tide washes in garbage in all our 1250KM of coast line,
both our garbage that flows into the seas from our rivers and that of India’s
to boot.
I would go so far as also blame the
tourist establishments of NOT DOING ENOUGH in the absence of Government Policy
to at least do the basics in their areas to improve the tourism experience.
To summarize what I have noted above, it
is a matter of common sense that does not prevail amongst the Public and
Private sector tasked with improving the image of Sri Lanka, improving the
experience of visitors who come to Sri Lanka, the importance of basic infrastructure
as referred to above, and ensuring the safety and security of our tourists from
exploitation, by unscrupulous opportunities who see a chance to make a quick
buck by deception.
There is sufficient gravy to be shared
by all, and we should not try to hold on to a good thing without sharing, knowing
what goes around comes around, and it is better to work for the common good,
than greed as eventually the former is the more profitable in the long run.
In Summary, our various state Tourism Development Organizations are simply impotent in being able to truly understand what it is that makes a true experience one of lasting value and ensures repeat business of high value. It is the private sector left to BAG whatever opportunity is available that has been allowed to develop them with scant regard to basic needs, that only the state can provide as they are Public Amenities that the private sector does not normally engage in providing. So if each of these areas has a master plan that encompasses the missing links to ensure a greater tourism value, each of he establishments in these areas will also benefit immensely.
The State has a poor record of implementing proper public infrastructure anyway, so the higher standard needed in these 12 hubs require a greater degree of management, coordinated by resident team, that looks at security/policing/public order, regulated management of sights to prevent overcrowding and hence a let down, public conveniences (toilets), tourist information kiosks, communication facilities and ATMs for cash withdrawals, regulation of the quality of establishments to an acceptable standard, reducing the harassment tourists are regularly subjected to by over eager salesmen of products of dubious value, evening entertainment centers (halls for shows) and most IMPORTANT a transport hub that connects these 12 sights with public transport of an acceptable standard that permits tourists and their luggage to safely make the journeys between these places in a sensible combination,
PS - I have much experience in listening to the last of the complaints, where there is no reasonable means for tourists, (short of hiring expensive private transport) of going from one to another of the above, which if there is a link luxury bus service, (permission for private operators to have a schedule with a printed schedule and price list, and on line booking of tickets for travel) which will I KNOW FOR CERTAIN result in a higher occupancy level and greater tourist numbers in Sri Lanka. In this tourist does not just mean foreign, it means local as well, and I will even avail myself of this facility to travel to these destinations, to enjoy the beauty of my country, if these conveniences are in place.
Everything I have suggested is a win win scenario for all stakeholders, the traveller, the transport owners, the hotels and restaurants, and the those working in tourist friendly sightseeing work, to say nothing of the additional foreign exchange for Sri Lanka
In Summary, our various state Tourism Development Organizations are simply impotent in being able to truly understand what it is that makes a true experience one of lasting value and ensures repeat business of high value. It is the private sector left to BAG whatever opportunity is available that has been allowed to develop them with scant regard to basic needs, that only the state can provide as they are Public Amenities that the private sector does not normally engage in providing. So if each of these areas has a master plan that encompasses the missing links to ensure a greater tourism value, each of he establishments in these areas will also benefit immensely.
The State has a poor record of implementing proper public infrastructure anyway, so the higher standard needed in these 12 hubs require a greater degree of management, coordinated by resident team, that looks at security/policing/public order, regulated management of sights to prevent overcrowding and hence a let down, public conveniences (toilets), tourist information kiosks, communication facilities and ATMs for cash withdrawals, regulation of the quality of establishments to an acceptable standard, reducing the harassment tourists are regularly subjected to by over eager salesmen of products of dubious value, evening entertainment centers (halls for shows) and most IMPORTANT a transport hub that connects these 12 sights with public transport of an acceptable standard that permits tourists and their luggage to safely make the journeys between these places in a sensible combination,
PS - I have much experience in listening to the last of the complaints, where there is no reasonable means for tourists, (short of hiring expensive private transport) of going from one to another of the above, which if there is a link luxury bus service, (permission for private operators to have a schedule with a printed schedule and price list, and on line booking of tickets for travel) which will I KNOW FOR CERTAIN result in a higher occupancy level and greater tourist numbers in Sri Lanka. In this tourist does not just mean foreign, it means local as well, and I will even avail myself of this facility to travel to these destinations, to enjoy the beauty of my country, if these conveniences are in place.
Everything I have suggested is a win win scenario for all stakeholders, the traveller, the transport owners, the hotels and restaurants, and the those working in tourist friendly sightseeing work, to say nothing of the additional foreign exchange for Sri Lanka