Thursday, June 22, 2017

The inadequate marketing of Ceylon Cinnamon as the true gem in our PEARL!

Sri Lanka is a Country blessed by God and cursed by Man, and in that sense is still struggling to find a NICHE any niche for that matter to distinguish from other islands, other places in the tropics and any other place on Earth for that matter!

To me, who having travelled and lived overseas for over 34 years when I returned to Sri Lanka in 2004, just before the Tsunami, I have NOT had the urge of leaving this Island after that, despite the many challenges I have had to live under in the period from November 20014 to the present. I still face challenges of one sort or another on a daily basis, but lead as active a life as any pursuing many different interests, being a Jack of all trades and a master of none!

However in these long years of wandering around the Country, while at the same time taking full advantage of the world wide web for dissemination of information and absorption of even more information on a daily basis to improve my knowledge for the benefit NOT of myself, but those who live in Sri Lanka to appreciate their Country, and actually leverage what is unique about Sri Lanka, to their benefit to improve the quality of their life in Sri Lanka.

It is with that intention that I started this blog in 2008 and have relentlessly pursued my goal of presenting an ALTERNATIVE world view from the accepted norms, in order for the fellow citizens of Sri Lanka to really understand what makes this Country, Place so unique.

It is still a challenge, as it is a no-brainer to convince foreigners of the value, and benefits of Sri Lanka while it is an almost impossible task to convince the people born and bred here that there is NO other place on the face of the Earth as fortunate as them. They look at you incredulously like you are an ALIEN!

Stuck with this problem I have NOT given up, though many people have said it is a battle I will never be able to win, as it is the genes that prevent these intelligent people from appreciating everything that makes this Country so special.

Therefore if one is able to set aside this word GENES or an attitude born out of complacency and catatonic then one can see the light at the end of the tunnel and come out of this darkness into the light of really living appreciating, loving and preserving what is so unique about Sri Lanka. It is with this optimistic, progressive can do vision that I intend to carry on, UNTIL I can’t anymore!

Ceylon Cinnamon is one such unique property that is so unique there is NO WHERE ELSE IN THE WORLD where it is grown and we dumb asses have singularly been unable to let the world know of this VERY SPECIAL PRODUCT.

Yes after a lifetime there is a small effort (not enough and see the link below) where we are trying to revive this product and bring the notice of the world to it.

However even as the extract from the BBC article below which I print and show its link afterwards, we still have not realized why it is so important, should NOT be confused with imposters who have even plundered the word Cinnamon our of Ceylon and actually associate the Cassia as Cinnamon, where it is frankly poison to Cinnamomum Zeylanicum that is NATIVE ONLY TO SRI LANKA.

“In fact, there’s a good chance you’ve got some coumarin lurking in your kitchen cupboards. True cinnamon is made from the bark of the plant Cinnamomum Zeylanicum and is native to Sri Lanka. This type naturally has extremely low levels of coumarin and proven medicinal properties, but that’s probably not what you’ve got in your spice rack. That’s because what we think of as cinnamon isn’t really cinnamon at all, but a Southeast Asian imposter made from the bark of the cassia tree.

Coumarin is mostly toxic to the liver, which plays a central role in mopping up poisons and clearing them from the body  

Not only is this plant completely unrelated, but it contains around 25,000 times more coumarin. The US doesn’t regulate the amount of coumarin in cinnamon, though the European Union has set safe daily limits – and just one teaspoon of cassia cinnamon could send you over.” The extract above is from this link published on June 20th 2017.

I also show another older article which tries to explain why Ceylon Cinnamon and Cassia Cinnamon have NOTHING in common except in taste and it is truly tragic that the word cinnamon has been even attached to cassia to fool people.

The links above if carefully read and absorbed is sufficient to ensure that the poison of cassia should never should be associated with the incredibly curative, regenerative and unbelievably flavorful qualities of CEYLON CINNAMON


Anonymous said...

Another case where the Govt. has no clue how to go about this. Which Country has NOT exploited something that is not found anywhere else? I dont think there are any as completely incompetent as this Country that fails to cash big time on a unique crop.

Even cinnamon pealers are reduced to a lower caste, and there is NO organized training to increase the supply. Many who go into planting this crop, find that they are held hostage by a small mafia of pealers who take 50% of the crop for their work.

True Ceylon Cinnamon said...

Ceylon cinnamon is a Native Sri Lankan product. Sri Lanka holds 80-90% of the world supply of Ceylon cinnamon. But it is only 8% of the world supply if we consider all varieties including Cassia.

The government support is low for this valuable product. They provide plants free. But they do not select proper farmers and does not provide proper guidelines.

The market is controlled by private buyers and sellers. No government control over there. There are many things need to develop by government organizations.